May 4, 2020


Styling + Photography by Drewe & Kate

Styling + Photography by Drewe & Kate

I am so excited to officially announce the launch of Her Natural Way (previously known as Her Cardinal Rules).

Three years into using clean makeup and skincare, and almost FIVE years (I can’t believe it) from the first launch of the blog, I can officially say that HER NATURAL WAY is here to stay.

I want to say a HUGE thank you to my friend beautiful friend Haley, of Studio Wilde , who did all of my original branding and designed my entire website. She patiently stood by me when I decided to start fresh and helped me make a few updates. Her work is amazing!

Also, massive shout out to the duo and dream team that is Drewe and Kate . Drewe is a branding/styling genius and Kate is the photographer behind the incredible pictures. Having them behind that first shoot was beyond a dream come true – I can’t imagine it any other way.

Here’s why I am proud of launching Her Natural Way…

Back in November, five years after the blog started, I left my full-time job in the corporate world to focus on my passion – helping people heal through clean + beautiful living.

This blog is all about sharing cleaner make up and skincare products, healthier recipes, inspiring books and podcasts so that we can all live a more beautiful life. And, all of those things are SUPER important to me.

Why is this all so important to me? Because, it saved my life. Really.

Changing the food that I ate, incorporating vitamins and supplements into my daily routine, and transitioning to clean makeup products relieved my chronic fatigue and chronic pain. But, that is for another post. Let’s get back to celebrating!

As you probably know, I spent the first three months of this year preparing for my wedding! Now, we are officially married. (You can see pictures here.)

And now, it is time to pour my heart and soul into this blog.

Get ready for great new content, more makeup and skincare reviews than ever before, and maybe even a YouTube channel!

Her Natural Way, Tara Signature



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